This jet changes everything is the modest claim of an advert in the October issue of the Harvard Business Review.
One of the things that I do to try to stimulate my brain (OK - maybe unsuccessfully!) is, every now and then, to buy a random magazine off a rack, one that I don't necessarily expect to interest me, and see what it contains. It's not a sure-fire winner, but it is how I came to be a subscriber to HBR because I discovered a lot of interesting articles.
But this month an advert caught my eye. Apparently the Embraer Phenom 300 changes everything because it only costs $3,519 per hour, cruises at 518mph and carries seven passengers. Well, I'm pretty sure that this won't change my life. But my first hope when I read the headline was that this was the greenest plane yet invented - that it uses less fuel and flies much more efficiently. Maybe it does - but that isn't how it is being sold.
There's a long way to go before we are truly in the mindset that will minimise our damage to life on Earth.