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Cookies used on the RSPB website

Community-related functionality

CookieName Purpose
Community ServerThis cookie is an ASP.net authentication cookieThe cookie is necessary for the provision of serviceThis supports the login system for the Community site and for security purposes.
Authorization CookieA Globally Unique Identifier (GUID eg 80FC959D-E916-4C1D-9054-C058450DB32D)The cookie is necessary for the provision of serviceThis is used for security purposes.
Community Server-Auto Login Cookie The cookie is necessary for the provision of serviceTrue/False indicates whether you want to be automatically logged in.
Community Server-Last Visit Updated  This indicates the last time you were here.
Blog Post List – View Type  This saves a user’s preference for displaying a forum thread list. This can be disabled via widget code (Forum Thread List)
CS Anonymous  This is optional and can be turned off in control panel.  This tracks anonymous users
CS Roles  This is optional and can be turned off in control panel.  Caches your roles in a cookie
CS Extended Analytics The cookie is necessary for the provision of serviceA guide representing your user. Required for proper web analytics functionality.
CS Extended Analytics Session The cookie is necessary for the provision of serviceA guide representing your current browsing session. Required for proper web analytics functionality.

For Publishing the website

CookieName Purpose
WAI module, Personalization moduleSmartTarget, OME, Content Broker, Dynamic Linking, Personalization Profiling products all use cookiesThe cookie is necessary for the provision of serviceThis is used to identify the users, stores a unique user identifier, session id, hostname, expiration date.
Google Analytics This cookie is not strictly necessary for the provision of service, however, it helps the RSPB to improve the performance of its website.Non-identifiable personal data is stored and used to analyse visits to web pages and usage of the RSPB website.

Marketing

CookieName Purpose
Online advertising trackingThird party cookies e.g. DoubleClickThird party cookies from carefully-selected advertising partners are not strictly necessary for the provision of service, however, they help the RSPB to measure and improve its online advertising and, therefore, reduce its marketing costs.

Non-identifiable personal data is stored and used to analyse online advertising by the RSPB.

When an individual clicks or responds to an RSPB online advert or email, a cookie is placed on the user’s computer. These cookies are used to track when and where users have viewed or clicked on adverts, to apply frequency caps, ensure that users see relevant adverts (based on information about their visit to our website and other websites) and to track actions or sales that have taken place.

Affiliate MarketingAffiliate Future cookies, Flash cookies and Veracitag which stores information in the web cache.

These cookies are strictly necessary for the provision of service where the affiliate is a cash back website enabling users to receive voucher code discounts and cash back on purchases made on the RSPB website.

Cookies are also necessary to allow affiliate marketing to work. It is necessary to track transactions so commission can be paid to affiliates for sales initiating on their websites.

Cookies are used on affiliate websites that sell membership on behalf of RSPB in return for commission. Cookies trigger a commission to be paid to the website that generated the sale (this commission is passed on to the user in the case of cash back affiliates).

Cookies last for 30 days and store the merchant ID, affiliate ID, programme ID, media ID (allows the merchant to see which adverts are working), and tracking ID.

Every click & Give as you Live 

Cookies on Everyclick & Give as you live websites are strictly necessary for the provision of service. These are websites whose service is all about the user giving to charity through either searching the internet or buying goods online.

It is essential that the user enables cookies in their browsers so that any searches / purchases on Everyclick or third party retailers’ websites are recorded and help fundraise for the RSPB.

This service does not require cookies to be initiated from the RSPB website, but it does use the technology of cookies to deliver fundraising on behalf of RSPB.

Cookies collect information about the pages the user views, also links clicked and other actions taken on related websites and services. This information is used to measure user behaviour, websites visited, effectiveness of adverts and web searches. On Giveasyoulive.com cookies are used to track purchases on third party retailer websites so that a percentage or fixed donation can then be made to the user’s chosen charity.

RSPB Images

CookieName Purpose
  The cookie is necessary for the provision of serviceThe cookie is used to provide a service to the user, “add to basket”, “proceed to checkout”. The site remembers what has been chosen, consent is not required for this activity.  To record the duration of visit, this is classed as statistical data.  PCI security standards are adhered to.

On-line Shop

CookieName Purpose
Google Analytics tag This is not strictly necessary, however, this helps the RSPB to reduce costs by improving the performance of the online shopNon identifiable personal data is stored, provides statistics as it tracks anonymous site usage.
Magento ecommerce tags

 

Cookies used are strictly necessary  and are required to provide the service to the user of the siteCookies are used to track individual customer’s account details and to process the order through the adding to basket and checkout page
Predictive IntentpersonalmerchantPredictive Intent stores non confidential information on your browsing behaviour in order to show you the relevant products that we think you'll be interested in.