|Online advertising tracking||Third party cookies e.g. DoubleClick||Third party cookies from carefully-selected advertising partners are not strictly necessary for the provision of service, however, they help the RSPB to measure and improve its online advertising and, therefore, reduce its marketing costs.|
Non-identifiable personal data is stored and used to analyse online advertising by the RSPB.
When an individual clicks or responds to an RSPB online advert or email, a cookie is placed on the user’s computer. These cookies are used to track when and where users have viewed or clicked on adverts, to apply frequency caps, ensure that users see relevant adverts (based on information about their visit to our website and other websites) and to track actions or sales that have taken place.
|Affiliate Marketing||Affiliate Future cookies, Flash cookies and Veracitag which stores information in the web cache.|
These cookies are strictly necessary for the provision of service where the affiliate is a cash back website enabling users to receive voucher code discounts and cash back on purchases made on the RSPB website.
Cookies are also necessary to allow affiliate marketing to work. It is necessary to track transactions so commission can be paid to affiliates for sales initiating on their websites.
Cookies are used on affiliate websites that sell membership on behalf of RSPB in return for commission. Cookies trigger a commission to be paid to the website that generated the sale (this commission is passed on to the user in the case of cash back affiliates).
Cookies last for 30 days and store the merchant ID, affiliate ID, programme ID, media ID (allows the merchant to see which adverts are working), and tracking ID.
|Every click & Give as you Live|| |
Cookies on Everyclick & Give as you live websites are strictly necessary for the provision of service. These are websites whose service is all about the user giving to charity through either searching the internet or buying goods online.
It is essential that the user enables cookies in their browsers so that any searches / purchases on Everyclick or third party retailers’ websites are recorded and help fundraise for the RSPB.
This service does not require cookies to be initiated from the RSPB website, but it does use the technology of cookies to deliver fundraising on behalf of RSPB.
Cookies collect information about the pages the user views, also links clicked and other actions taken on related websites and services. This information is used to measure user behaviour, websites visited, effectiveness of adverts and web searches. On Giveasyoulive.com cookies are used to track purchases on third party retailer websites so that a percentage or fixed donation can then be made to the user’s chosen charity.