‘Alternative Christmas advert’ shows snowman succumbing to climate change

Gareth Brede

Wednesday 13 December 2017

The Climate Coalition has released a Christmas film showing a snowman melting under the pressure of climate change for the group’s ‘Show The Love’ campaign.

The animation, narrated by singer Liam Gallagher, has been billed as an ‘alternative Christmas advert’ by the campaigning organisation and is designed to highlight the ways in which climate change is already affecting weather and seasons in the UK. 

The animation begins with a snowman marvelling at a cold winter scene. However, all is not as it seems, and, as the earth gets too hot, seasons are not behaving as they are supposed to. Wildlife – represented by a friendly robin – is acting differently. And around the snowman flowers start to appear before they are expected in the normal cycle of British seasons. 

Finally, the sun, burning bright, heats the wintery environment and – although the robin tries his hardest – the snowman melts. 

The film was produced by director and photographer Rankin through his creative agency The Full Service and animated by Jelly London.

Neil Thorns, Chair of The Climate Coalition, said: 

“We might not be wearing t-shirts outside in the middle of December, but we all know things are changing. The subtle signs are there, even if we can’t put our finger on what is different.

“It’s easy to think that climate change is something that happens somewhere else, whether melting glaciers thousands of miles away from us or maps of other parts of the world turning red. But the reality is we are seeing the signs everywhere, including here at home in the UK. We need to act to protect the things we love from climate change for future generations.”

The Climate Coalition’s ‘Show The Love’ campaign aims to encourage people to take action to protect the things they love from climate change – whether natural beauty spots damaged by increased flooding or sports rained-off in heavier downpours. The Coalition is made up of more than 130 organisations representing over 15 million people, ranging from groups such as the National Trust, RSPB, Women’s Institute and the Woodland Trust, and aid agencies such as CAFOD and Oxfam.

Oxfam ambassador and creative lead Rankin said: 

“It was and is a fantastic project. The animation was a first for all of us at The Full Service, so we were delighted to have Jelly on board who did an amazing job. Plus, we were over the moon to have the iconic voice of Liam to give the piece a twist and really get it noticed.

“But above and beyond everything it was a privilege to make something for such an important cause. Younger generations are the ones who will have to deal with these issues, so we tried to make something that could communicate to all ages.

“I’m still just thrilled that The Climate Coalition were as excited about the concept as we were.”


1.For further information please contact: Clara Goldsmith, clara@theclimatecoalition.org, 020 7870 2213

2.Please visit https://www.theclimatecoalition.org/snowman-media (password: sammythesnowman) to access the media resource pack to download the animation, stills from the animation and a photo of Liam Gallagher wearing a green heart.

3.The Climate Coalition is a collection of over 130 organisations representing more than 15 million people across the UK dedicated to action on climate change and limiting its impact on the world’s poorest communities. Coalition member organisations range from the Women’s Institute to Unison to aid agencies such as Oxfam and CAFOD. Together, we want a world powered by clean and secure energy within a generation.

Last Updated: Tuesday 28 August 2018

Tagged with: Country: UK Topic: Birds and wildlife Topic: Climate change