RSPB/Aldi Greenspace event, Young girl holding a ladybird with a RSPB volunteer.

Aldi and the RSPB

This is a pioneering partnership between the RSPB and Aldi to inspire half a million children to make a lasting connection with nature.

Working together

Over 240,000 children have taken their first steps on a wild adventure in nature, thanks to a pioneering partnership between the RSPB and Aldi, which has seen the discount retailer donate over £2 million from the sale of single-use carrier bags in the first two years of the partnership.

The RSPB’s Connecting Children with Nature partnership was launched in response to the well-documented decline in the time British children spend outdoors and in nature. Recognising the benefits of nature on children’s learning, health and wellbeing, we developed the project to inspire the next generation to discover, enjoy and look after the natural world. By 2018 over 500,000 children will have benefitted.

The first two years

In the first two years of working together the funding has delivered connections to nature through:

  • Schools and Early Years outreach. 180 RSPB-trained staff and volunteers have visited more than 1,000 schools in 17 cities across England, Wales and Scotland to deliver free, 90-minute nature experience sessions. Activities have ranged from discovering nature in the school grounds to making homes for wildlife.
  • Wild Parks. We’ve visited more than 200 green spaces in England and Wales to provide fun connection to nature experiences for families.
  • Wild Challenge. We’ve set up an online awards scheme, made up of 24 nature-based activities to enable families (and schools) to embark on their own wild adventure. So far 44,000 actions have been taken in gardens and communities to help wildlife.
  • Schools on Reserves. We’ve hosted more than 21,000 free school visits at four RSPB nature reserves (in areas not served by the schools or wild parks outreach programmes).
RSPB/Aldi Greenspace event, Children looking for wildlife as part of an activity with a RSPB volunteer, St Andrew's Park
A volunteer at a Wild Park

A positive impact

An impact study, funded through the partnership, has found that as a result of these projects, an overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature:

  • 85% of school children agreed that they want to spend more time outside in nature.
  • 86% of school children agreed that they learnt things about nature that they didn’t know before.
  • 91% of teachers agreed that they want to spend more time teaching outside.
  • 83% of teachers agreed that taking part in lessons outside increases children’s confidence.
  • 98% of teachers rated the school outreach sessions as ‘Excellent’ or ‘Good’.

Aldi is proud to partner with the RSPB to bring essential opportunities to young people in their local environment. It’s rewarding to see the scale of what we’ve achieved together and the vital contribution the partnership has made in helping so many young people learn more, value and experience the wonders of nature.

Oliver King, Managing Director of Corporate Responsibility at Aldi

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Learn more about our fantastic work with Aldi

Explore our partnership with Aldi and lean more about the fantastic work we've been doing together, connecting children to nature. 

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New Partnerships 

If you would like to get involved in a project like this and help the RSPB carry out its vital work, please call 01767 680 551 and ask for the Corporate Partnerships Team or email us.

We'd love to hear from you.