Aldi and the RSPB
Children in England, Wales and Scotland have enjoyed more than half a million nature experiences, thanks to a four-year partnership with Aldi.
Between 2015 and 2019 award winning supermarket Aldi donated nearly £3 million to support the RSPB’s work with schools and families.
Children spend less time outdoors than ever before, missing out on the learning, health and wellbeing benefits of nature, so our pioneering “Connecting Children with Nature” partnership aimed to inspire the next generation to discover, enjoy and look after the natural world.
This partnership was an important part of Aldi's corporate responsibility agenda, enabling the company to showcase its commitment to the environment and to have an impact in local communities around the UK.
Find out more
Read video transcript
“Being outside and spending time in nature is hugely educational for children, and we’re honoured to be part of the campaign that reached so many young people. We hope to have helped make a truly positive impact – not only on the children involved, but in the effort to preserve the wildlife in our hedgerows and gardens.”
Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK
Our vision was to enable 500,000 connections to nature experiences. Here are the figures:
- More than 420 volunteers donated a total of 21,000 hours of their time, in more than 3,000 schools across 17 cities in England, Wales and Scotland.
- Children have taken more than 150,000 actions for nature, in gardens, local green spaces and school grounds.
- Together, they have created more than 30,000 new homes for birds, mammals and minibeasts, built more than 6,000 ponds, and created 7,000 hedgehog cafes.
- Four RSPB reserves have hosted 30,000 free school visits.
- Families have enjoyed fun nature experiences at more than 200 green spaces.
A positive impact
An impact study, funded through the partnership, has found that as a result of these projects, an overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature:
- 85% of school children agreed that they want to spend more time outside in nature.
- 86% of school children agreed that they learnt things about nature that they didn’t know before.
- 91% of teachers agreed that they want to spend more time teaching outside.
- 83% of teachers agreed that taking part in lessons outside increases children’s confidence.
- 98% of teachers rated the school outreach sessions as ‘Excellent’ or ‘Good’.
If you would like to get involved in a project like this and help the RSPB carry out its vital work, please call 01767 680 551 and ask for the Corporate Partnerships Team or email us.
We'd love to hear from you.