Red kite Milvus milvus, swooping in to feed on ground, Oxfordshire

Economic benefits of charismatic species

Our research demonstrates the contribution of wildlife to the economies of nearby communities.

Charismatic species

These reports aim to add to the case for conserving magnificent creatures as the white-tailed eagle and the red kite. 

The two individual species study reports located in the downloads box on the right detail the impact on jobs and income that the reintroduction of these species has had within local areas in Scotland. 

Watched like never before: The local economic benefits of spectacular bird species looks at visitor activity around a range of other spectacular birds in the UK, from ospreys to choughs and bee-eaters.


The economic impact of white-tailed eagles on the Isle of Mull. PDF, 241Kb

Wildlife at Work

The Galloway Kite Trail: Economic impacts within Dumfries & Galloway. PDF, 939Kb

The Galloway Kite Trail

The local economic benefits of spectacular bird species. PDF, 568Kb

Watched like never before

White-tailed eagles on the Isle of Mull

The reintroduction of white-tailed eagles to Scotland has led to a self-sustaining breeding population of around 52 pairs, 14 of which can be found on the Isle of Mull.

The island had more than 600,000 visitors in 2010, of which almost a quarter said the eagles had played a part in the motivation for their trip. 

Wildlife tourism is big business. White-tailed eagles brought £5 million of tourist spend into the Mull economy in 2010, supporting 110 jobs on the island, showing how investment in this conservation initiative has led to significant local economic development.