Thick grey clouds arriving into a blue sky, above sea wall covered in greenery

Private Investment

We believe everyone has a role to play in reaching a nature-positive future, but government intervention is critical in order to grow private investment in conservation

More money for nature

Close-up view of a bright white Whooper swan swimming in calm, bright blue water

We believe that judicious use of public money to protect nature and reverse its decline, improve water and air quality, facilitate carbon storage, and improve mental and physical health, can ‘crowd in’ private sector funding through creating new, high-integrity environmental markets.


Data from the Green Finance Institute shows that public spending, even if funding increases, will not be enough to reach the UK’s nature recovery goals. Additional private investment is crucial to build a nature-positive economy. 

Private sector incentives

View across a lake, from the dense green foliage and reeds on the bank

Governments must scale up incentives for private sector investment in nature restoration through: 

  • Adopting net gain principles, or equivalent in planning and development
  • Measures to drive more investment in natural flood risk management, water catchment restoration and other ecosystem services
  • Developing high standards in carbon markets to help facilitate investment in nature-based solutions for both nature and climate

Business and natural capital

There will be many other motivations for business and finance to invest in nature as economic challenges and opportunities evolve. Part of this transition will come from a growing understanding of the relationship between outcomes for nature and business.


We developed a natural capital account for our nature reserves in England as a contribution to this process, showing how the private sector can best measure the value of nature in decision-making.

Nature based solutions

View across a peat bog restoration landscape, looking across water, with the cloudy sky reflecting on the surface

Restoring habitats is key to a nature-positive future and vital in tackling and adapting to climate change.


RSPB research showed nature restoration delivers fantastic returns, for example generating as much as £4 in benefits for every £1 spent on peatland. It also creates jobs and income for people.