The RSPB launches InConvenience Store to take customers on a trip to a future without nature

Thursday 1 July 2021

Pop-up shop the InConvenience Store will take ‘shoppers’ on a journey to a future without nature, showing the grim reality of what life in Wales could look like, if we fail to tackle the nature and climate crisis.

The shop will take members of the public on an immersive shopping trip to a dystopian future in which nature has collapsed, our skies have fallen silent and entire cities have disappeared under rising seas.
Today a new chain of pop-up shops, the InConvenience Store, opens in central Cardiff, Manchester and Edinburgh, taking members of the public on an immersive shopping trip to a dystopian future in which nature has collapsed, our skies have fallen silent and entire cities have disappeared under rising seas.

The InConvenience Store shows the public how a future without nature will impact their lives. Its products - like sandbags, clean air and drinking water - paint a grim picture of everyday essentials we'd need to survive if nature's no longer helping us combat problems like pollution and flooding.

A new RSPB report also launched today shows how governments could change the course of history and even unlock billions of pounds a year in public benefits. The report shows how nature is crucial to our efforts to revive our world by storing carbon, helping to prevent flooding and safeguard communities’ way of life, while creating amazing havens for wildlife that everyone can enjoy.

Peatlands are a great example of a Nature Based Solution to the challenges we face. If healthy and well-managed, they can capture and store carbon, filter and slow the flow of water into our streams and rivers as well as providing homes to some of our most precious wildlife.

RSPB Cymru and Hafren Dyfrdwy, with support from the National Peatlands Action Programme, has been restoring areas of blanket bog around the RSPB Lake Vyrnwy reserve in mid Wales. Not understanding the value of these habitats for carbon and water led to these peat bogs being drained in the hope of improving agricultural productivity. Not only did this fail, but the damaged peat emits carbon rather than storing it. The restoration work aims to re-wet the bog  recreating the natural sponge effect of the sphagnum mosses - the key to healthy blanket bogs. This traps in both carbon and water and is a wonderful habitat for our precious mountain wildlife.

Katie-jo Luxton, RSPB Cymru Director, said:

“The nature and climate emergency is happening right now. More than 50 per cent of our wildlife is in decline and extreme weather is putting our homes and our health at risk now.

“Nature, if we invest in it, could be one of our greatest weapons against climate change. Our coastlands, woodlands and peatlands are more than just beautiful landscapes - a hidden power lies beneath. These natural habitats lock in huge amounts of carbon, provide homes for endangered wildlife and protect our homes from extreme weather. The Welsh Government, along with all governments across the UK and the world, must change the course of the future and unleash nature’s potential - before it’s too late.”

Without nature, instead of hula hoops and fizzy pop, corner shop essentials will include cans of breathable air, precious bottles of unpolluted drinking water and sandbags to protect our homes from constant flooding.

Open from July 1- 8, the InConvenience Store will also sell insect protein as meat and fish will have become too expensive and scarce for most consumers to buy. Birdsong vinyl to recreate the lost treasure of live birdsong will also be on the shelves, as well as UK grown rice – one of the few crops which can survive the new hotter, wetter climate. Fruit at the InConvenience Store is now a pricey luxury item after the extinction of pollinators saw prices skyrocket as human pollinators have had to step in. It’s vital that this imagined future is not allowed to become a reality.

World leaders are negotiating last-resort targets to save nature at two global summits this year. The RSPB wants the public to support their campaign by visiting an online shop and helping add a selection of survival items to shopping baskets that will be handed over to Wales First Minister, Mark Drakeford, and other UK political leaders at the end of the eight days. This shopping trip doesn’t need your money – just your name. Every time 15,000 names are added, another product will be put in the basket. Our message to them – this year we need you to lead the world’s efforts to save nature by setting an example other nations can follow – we need targets for nature’s recovery at every level of government.

Katie-jo added:

‘Today we mark the centenary of the 1921 Importation of Plumage (Prohibition) Act (banning the import of feathers for fashion) the RSPB’s first successful campaign to protect nature. A century later, with the nature and climate emergency pushing us into the sixth extinction event, the stakes are higher than ever before. With one in six species in Wales under risk of extinction, the crisis is very close to home. We need every voice raised for nature – the future of our incredible wildlife depends upon it.”

To find out more about how the RSPB is helping everyone call on politicians to revive our world visit


For further information and to arrange an interview, please contact:

Carwyn Evans: RSPB Cymru Communications and Events Officer on 07761 331050 or

Deio Gruffydd: RSPB Cymru Communications Manager on 07734985975 or



Images of shop products available here.


Notes to the editor:

1. The RSPB is the UK’s largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so our towns, coast and countryside will teem with life once again. We play a leading role in BirdLife International, a worldwide partnership of nature conservation organisations.

2. The 1 July also marks the centenary of the 1921 Importation of Plumage (Prohibition) Act, the RSPB’s first successful campaign to save nature, and the start of our journey as a conservation organisation working for nature both in the UK and internationally. In 1889, sickened by a mass slaughter of exotic birds for their feathers, Emily Williamson started the Society for the Protection of Birds to campaign for change by banning the import of feathers for fashion. Her efforts, alongside Etta Lemon and Eliza Phillips, helped bring about the 1921 Plumage Act and the founding of a global force to save nature – the RSPB. 

3. Currently, peatlands in Wales are in a shocking state with around 90% degraded whether through historical drainage for agriculture or afforestation. This means they’re emitting carbon rather than storing, and actually contributing to climate change. However, with support from the National Peatlands Action Programme, RSPB Cymru has been restoring blanket bog around RSPB Lake Vyrnwy reserve in mid Wales. We are blocking ditches and removing inappropriately located trees from these important peatlands, allowing the ground to become wet again which encourages the growth of sphagnum mosses, the key to healthy blanket bog.

4. The InConvenience Store will be open to members of the public from July 1-8 at Cardiff (St David’s Dewi Sant, Bridge Street, CF10 2EF).

Last Updated: Thursday 1 July 2021

Tagged with: Country: Wales Country: Wales Topic: Wales Topic: Wales Topic: Campaigns Topic: Wales