First year arable reversion Winterbourne Downs RSPB reserve (Manor Farm). Wiltshire

The economic case for nature

Fantastic places for wildlife can also be fantastic places for people.

Economics is primarily concerned with human wellbeing and is therefore best placed to make arguments for the environment on this basis.

Funding nature conservation

Funding nature conservation is a sound investment. It not only benefits birds and wildlife, but local economies, our health and education.

It also ensures the provision of invaluable goods and services making a vital contribution to sustainable communities.

Our work in this area focuses on local employment, ecosystem services, health, education and the global benefits of nature.

The publication Naturally, at your service outlines how nature benefits society and provides a template for how it can be incorporated in decision making.

The Wellbeing through wildlife publications show that by fulfilling our moral duty to conserve wildlife we also improve the quality of people's lives.

Nature conservation is a vital element of any sustainable community project and can deliver environmental, social and economic objectives together, rather than treating the objectives as trade-offs.

All three reports can be downloaded from the links on the right.

Ling heather Calluna vulgaris amidst seeding grasses, Farnham Heath RSPB reserve, Surrey, England


Protecting wildlife benefits society. PDF, 741Kb.

Wellbeing through wildlife

Why biodiversity conservation is essential for the sound quality of life. PDF, 1.1Mb.

Wellbeing through wildlife in the EU

Why it pays to invest in nature. PDF, 1.6Mb.

Naturally, at your service