Ethical principles of the RSPB

Wednesday 11 August 2021

Two people walking through a gate at Ynys-Hir nature reserve

The RSPB’s mission is to build a world richer in nature. To achieve this, we need to consider how we work, are perceived, relate to each other and behave – at all levels.

To do this, we’ve incorporated the United Nations Global Compact principles. The UN Global Compact is the world's largest voluntary corporate sustainability initiative. It supports us in aligning our work with ten universally accepted principles on human rights, labour, environment and anti-corruption.

Our ethical principles

  • Principle 1: Beneficiaries first
    The interests of our beneficiaries and the cause we work for should be at the heart of everything we do.
  • Principle 2: Environment
    Nature needs us now more than ever. This means we continually need to adapt and change the way we work to achieve our vision of a world richer in nature.
  • Principle 3: Integrity
    We should always uphold the highest level of institutional integrity and personal conduct.
  • Principle 4: Openness
    We create a culture where members and supporters, our staff and volunteers, our institutional partners, as well as the wider public, can see and understand how we work, how we deal with problems when they arise and how we spend our funds.
  • Principle 5: Right to be safe
    Every person who volunteers with, works for, or comes into contact with us, should be treated with dignity and respect and feel that they are in a safe and supportive environment.

Developing our principles

To develop the RSPB’s set of ethical principles, we adopted the style of the National Council for Voluntary Organisations (NCVO) overarching ethical principles for the charity sector. We also sought advice from specialists and teams across the organisation, including equality, diversity and inclusion; environmental policy, land use policy, high-value fundraising, volunteering and engagement, safeguarding, reputation management, legal, corporate governance and risk, finance, procurement, and our management board and Council.

Last Updated: Tuesday 7 December 2021

Tagged with: Country: UK Topic: About the RSPB Topic: General