Save Our Wild Isles

It’s our life support system, but it’s in crisis. Save Our Wild Isles is an urgent call to action for everyone. In their first major campaign together, WWF, the RSPB and the National Trust demand an immediate halt to the destruction of UK nature and urgent action for its recovery.

The UK’s wildlife is amazing – but it’s in crisis. 38 million birds have vanished from our skies in the last 50 years, 97% of our wildflower meadows have been lost since the 1930s, and a quarter of all our mammals are at risk of extinction.

We’ve lost so much, we’re now one of the most nature-depleted countries in the world. Time has almost run out, but we have just enough of the natural world left to help it recover. We know what we need to do – and everyone has a part to play.  

From Puffins, eagles, Beavers and Orcas to ancient woodlands, freshwater, grasslands and the ocean... nature on our doorstep is amazing. But more than that, nature underpins everything that makes our lives possible – from the air we breathe, to the water we drink and the food we eat.

It’s our life support system, nature is for everyone. 

Despite the stark figures showing the loss of nature on these isles, new polling reveals just how few people in the UK realise that our natural world is in crisis, or how much has been lost in just the space of a single lifetime.  

• While 76% of people are worried about the state of UK nature.  
• Only 5% believe the UK to be one of the worst countries in the world at preserving nature 
• And 55% mistakenly believe that the UK is on a par with the rest of the world or even doing better! 

UK nature is in crisis. And it needs us, now.  

The good news is that we have the power to save it, if we act fast. As Sir David Attenborough says, “If we are to save what we have left, then we must act now.” 

Alongside the WWF and the National Trust, we’re asking everyone to Save Our Wild Isles. Whether you’re an individual, a community, a business leader, or a politician, every one of us, from all walks of life can Save Our Wild Isles and help protect and restore nature for future generations.