Weird Fish and the RSPB
We are working together to raise vital funds for nature through the sale of witty pun T-shirts
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Since 2015, one of the UK’s top clothing brands - Weird Fish - have been creating fun and innovative clothing designs in aid of the RSPB. Through both direct clothing sales and other fundraising activity, they have raised over £500,000 for nature impacts.
Overview of the partnership
Since 2015, Weird Fish have been making us smile with witty pun T-shirts, designed exclusively for the RSPB. From ‘Lord of the Wings’ and ‘Harrier Potter’ to ‘Starling Wars’ and ‘Ducktor Who’, every T-shirt sold through their shops and online stores generates a minimum £5 donation for the RSPB.
This partnership is a fantastic mix of fun and fundraising that enables Weird Fish to showcase its commitment to a relevant cause and reach a whole new audience of prospective customers.
The RSPB is a natural partner for this clothing brand that values the great outdoors and has clear commitments to the planet. Not only that, birds and wildlife are rich territory for the artists’ designs so our association leads to popular, sale-able garments that drive commercial sales for the business.
Maximising engagement
In the past, to maximise engagement, we've used our combined brand power to run online competitions and polls, added inserts to our Nature's Home members’ magazine, and organised events with artists. This energetic company has also got behind our cause in other ways too, with colleagues selling pin badges, making charity sales, volunteering, supporting our challenge events and getting stuck into wildlife-friendly gardening.
To find out more, please click here RSPB Partnership | Weird Fish Clothing
Weird Fish PR & Brand Communications Manager, Naomi Hedicker, says:
We have now been in partnership with the RSPB since 2015, with our love for nature and the great outdoors it is a charity close to our hearts. We are so proud to promote the work they do and help raise money through the sales of our special edition T-shirts.”