RSPB launches campaign to Revive Our World as scale of global wildlife crisis revealed

Ness Amaral-Rogers

Monday 14 September 2020

Revive our world

Today, the RSPB is launching a campaign to Revive Our World, pushing for legally binding targets to restore nature by 2030 and for a green recovery from the pandemic across the UK

The pandemic brought much of the world to a standstill and for many, nature has never felt more important. From exercising in green spaces to watching garden birds, the realisation that nature is a crucial part of our lives, including for our mental and physical wellbeing, has never been more apparent.  

But while we need nature like never before, it needs us too. Our wildlife continues to disappear. The 2019 State of Nature report revealed:

  • 41% of species assessed have decreased over the past 10 years
  • 15% of all wildlife in the UK is now threated with extinction
  • 2% are already extinct
  • Butterflies are down 16% since the 1970s and familiar birds like the house sparrow have vanished by more than half in the last 40 years
  • 40 million birds have vanished from the UK’s skies in the last half-century
  • One species, the turtle dove – the UK’s only migratory dove – has declined by 93% since the 1970s, with threats including habitat loss, hunting and disease. 

A lost decade for nature

The launch of the campaign comes on the eve of a major United Nations report, which will show a global failure to halt environmental decline over the last 10 years, which the RSPB is calling ‘a lost decade for nature’.  

A decade ago, the UN’s ‘Aichi Targets’ were hailed as the blueprint for saving life on Earth and reversing the terrible losses in wildlife and the natural environment seen over previous decades. In a report, A Lost Decade for Nature, the RSPB will reveal that the UK may have met as few as just three of the 20 international targets it agreed to a decade ago, and in six areas such as loss of species and how well our land is managed for nature the UK has actually gone backwards. The RSPB believes the cause for this failure is that the targets were not legally binding, so governments around the world, including in the UK, were not compelled to act.   

Beccy Speight, chief executive of the RSPB said: “We need people across the UK to stand up for nature, to let our politicians know this is not good enough and we demand they revive our world. Every country in the UK must create legally binding targets to restore nature, invest in nature and green jobs, and support farmers to produce healthy food that’s good for people, climate and wildlife. We have to put our money where our mouth is and use the next decade to do something truly impressive.” 

We need legally binding targets to restore nature

To ensure the next decade is not again lost to inaction, the Revive Our World campaign will push for legally binding targets to restore nature and deliver a green recovery across all governments of the UK. To join our mission to build a healthier, happier, nature-filled world for us all to live in, sign up to the campaign and call for targets to revive our world. Visit 

Last Updated: Tuesday 15 September 2020

Take action for nature

Nature is in crisis.
Join our campaign and demand legally binding targets to #ReviveOurWorld now!

Tagged with: Country: East Scotland Country: Eastern England Country: Midlands Country: North Scotland Country: Northern England Country: Northern Ireland Country: South and West Scotland Country: South East England Country: South West England Country: Wales Topic: Campaigns Topic: Conservation Topic: Get involved Topic: Giving nature a home where you live Topic: The RSPB's positions Topic: Wildlife