A bird's eye view

Guide
2022 version of the RSPB logo, still including the avocet in the centre, but it is now presented in a circle design with new blue and green colours which represent the land, skies and seas.

You may have noticed a few changes around here. We’re changing, because the world is changing. We’ve a new look and a new feel to better reflect the work we are doing to protect the birds, wildlife and wild spaces you love – now and in the future.

2022 version of the RSPB logo, still including the avocet in the centre, but it is now presented in a circle design with new blue and green colours which represent the land, skies and seas.

Change is something we’ve always done on our way to becoming Europe’s biggest conservation charity. We adapt and shift our focus as our birds and wildlife face new risks and threats, both in the UK and overseas. We also change as people and communities change – to succeed in protecting nature we need to keep inspiring people like you to join us and take action.  

But some things don’t change – birds and wildlife remain at the heart of everything we do. We’ll continue to act, influence, collaborate and empower for nature. We will continue to go all out to reach our goal of a shared world where wildlife, wild places and all people thrive. 
 
Over the next few months you will see our new look begin to appear online, in our magazines and at reserves. But it won’t be completely finished for three years. This gradual approach will see us only replace as necessary, reducing costs and waste. 

Our Avocet

We also have a new logo. Its journey began back in 1970 when we asked the late artist Robert Gillmor to design it. The species chosen was the avocet. Following a century’s absence, this elegant wader had successfully returned to the UK to breed on several RSPB reserves. The avocet is an important part of our history and today remains the star of our logo -  an enduring symbol of hope for nature.  

The new colours represent the land, skies and seas which reflects our ambition to protect all of nature with a bird’s eye view. 

The future

These aren’t small problems nature is facing. But ours isn’t a small plan. 

The next decade will be vital for the future of our planet. Our contribution, with the support of our 1.2 million members, has never been needed more.  

The changes to the way we look and feel will help us remain at the forefront of taking action for wildlife and the wild places which mean so much to you, and to us.

Nature is in crisis. Together we can save it.